Facebook to roll out video ads in newsfeed

Facebook is launching video ads in its newsfeed in July, in a bid to capture some of the growing online video and television ad markets worth billions of pounds globally, according to the report in Financial Times.

The new video ads will feature in a user’s newsfeed and are likely to be autoplay and mute by default. Users will then have the option of activating the ad which will start afresh.

It is expected that brands on Facebook’s largest name brand sponsors such as Coca Cola, Nestle, Ford and American Express will participate in video ad testing.

Each ad will be limited to 15 seconds. Facebook reportedly said that each user will only see video content from one advertiser per day. The ads will cost in “low $20s” per thousand views.

While some Facebook users will be annoyed seeing video ads in their newsfeed, businesses will get another opportunity for the promotion of their brands.