DNN Social – integrating communities with your website
Digital marketing strategy has become a necessity for businesses these days as they
strive to interact more effectively with customers across various channels. One
part of the strategy is to have presence on popular social networks, but another
is to build your own community around your website.
And this is where DotNetNuke comes into spot with a recent release of DNN Social, a solution that gives businesses the ability
to easily create and manage communities on their existing websites. In turn, the
end-users get a platform for consuming content, exchanging ideas and interacting
with other community members.
Businesses that implement DNN Social can more effectively control the customer conversation
as it takes place on a corporate website instead of third-party social sites like
Facebook or Twitter. Additional benefit is that a thriving user community can help
reduce support costs, drive product innovation and increase sales and brand awareness.
DNN Social comes with a number of social features that will help increase digital
marketing, customer support, product development and e-commerce. These features
include:
Gamification - Enables you to reward customer interaction
with reputation points, special privileges and recognition based on activity and
contribution.
Data Analytics - Powerful data analytics and reporting enables
site managers to access user-friendly interactive dashboard which shows metrics
based on users, groups and all user generated (and user-shared) content.
Ideation - Enables you to solicit feedback and collaborate
with customers to gather insights on ways to improve products and services. Crowd-sourcing
ideation enables faster and better innovation and creates a sense of belonging and
brand loyalty for customers.
Q&A - Enables site administrators to provide crowdsourced
knowledge management, in which community members contribute valuable answers and
support.
Blogs and Discussion Forum - With blogs as a proven mechanism
that increase community engagement and boost traffic to website, DNN Social includes
a completely re-written blogging tool. Discussion Forum opens the opportunity for
personal interaction with other community members to provide community support,
enable ideation, and increase customer stickiness. Both Blog and Discussion Forum
are completely integrated with the activity stream.
DNN Social is built on the DotNetNuke community platform and pre-configured to integrate
seamlessly with your web CMS. Later meaning that our
web development team can undertake projects of implementing DNN Social for
clients that have a need for online community interaction and engagement on their
website.
If you would like to find out more about DNN Social and how it can benefit your
business, you can sing up for webinar taking place today at 4pm GMT when Will Morgenweck,
Director of Product Management, DotNetNuke Corporation, will give a presentation,
or watch one that's been recorded.
Image: DotNetNuke