Nearly 8 in 10 executives believe that CEO sociability improves company reputation. A new study by Weber Shandwick found that the majority of global executives (76 per cent) want their CEOs to actively participate in social media.
Facebook is launching video ads in its newsfeed in July, in a bid to capture some of the growing online video and television ad markets worth billions of pounds globally, according to the report in Financial Times.
Digital marketing strategy has become a necessity for businesses these days as they strive to interact more effectively with customers across various channels. One part of the strategy is to have presence on popular social networks, but another is to build your own community around your website.
Adobe announced it will no longer release new versions of its Creative Suite boxed desktop software and that the Creative Suite brand will cease to exist. Instead, all Adobe’s new features will go into Creative Cloud, the subscription-only service introduced last year.
Professional networking site LinkedIn turned 10 this Sunday (May 5th). Back in 2003, co-founder Reid Hoffman launched the company in his living room with the mission of connecting the world’s professionals to make them more productive and successful.